Portfolio & Case Studies

Real Projects. Real Strategy. Real Impact.

This is where I show the work behind the websites, audits, SEO improvements, digital systems, and community tech projects I build.

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Featured Project

The Plug-In Cafe

Urban Tech Hub & Community Cafe

A community-focused digital experience that combines technology, education, creativity, coffee, and opportunity into one neighborhood platform.

Tech Path Finder Community Events Class Registration Membership System Responsive Design UI/UX Strategy

Featured Case Study

The Plug-In Cafe is the strongest portfolio lead because it connects directly to The Hood Tech Guy mission: technology access, community education, and opportunity.

The Plug-In Cafe

Urban Tech Hub & Community Cafe

Tech Path Finder, class registration, membership passes, event calendar, sponsor/donation flow, and mobile-first community UX.

Featured Build

The Plug-In Cafe: Where The Block Gets Plugged In

This concept turns a neighborhood cafe into a full digital access platform. It is designed for students, parents, elders, creators, job seekers, entrepreneurs, and community partners who need one place for coffee, computer access, classes, printing, events, and opportunity.

Client Type Community / Cafe / Tech Hub

Project Type Premium Demo Build

Main Goal Community Access

Platform HTML / CSS / JS

Tech Path Finder: helps visitors choose a class, service, or support path based on their needs.
Class Registration Flow: built around youth, teens, adults, elders, and small business owners.
Community Events: event-preview structure for workshops, open labs, creator nights, and training sessions.
Membership & Sponsor UX: supports passes, donations, partnerships, and long-term community growth.

Community UX Web Design JavaScript Responsive Design Impact Strategy

DesignBold Urban

FeatureTech Path

CTARegister

AudienceCommunity

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Case Study Library

Each project below shows a different business problem, audience, design direction, and conversion strategy.

Fresh Cut Chicago

Cut Builder + Booking

Premium barbershop concept built to feel custom, interactive, and memorable.

Fresh Cut Chicago

Premium urban barbershop website concept designed to make The Hood Tech Guy stand out as a creative web developer.

Problem: Most barbershop sites look generic, static, and easy to ignore.

Solution: Built an interactive experience with a Cut Builder, occasion selector, premium CTAs, and Chicago street-luxury design.

Result: A stronger portfolio piece that shows strategy, creativity, UI/UX thinking, and lead-generation focus.

Barbershop Interactive Booking Mobile

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Crowned By Culture

AI Braid Style Preview

Bright beauty website concept with style finder, length/size guide, and booking flow.

Crowned By Culture

Premium African braiding website concept designed to feel feminine, bright, cultural, and different from a basic salon template.

Problem: Beauty service websites often only show photos and prices without helping clients choose the right style.

Solution: Added a luxury visual direction, brighter color system, AI-style length/size preview, and guided booking journey.

Result: A stronger portfolio piece showing The Hood Tech Guy can create different digital experiences for different audiences.

Beauty AI Preview Booking Mobile

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ShineRight Janitorial

Quote Estimator + Trust Flow

Clean corporate service website built for commercial leads, trust, and fast quote requests.

ShineRight Janitorial

Premium janitorial website concept designed for local cleaning companies, property managers, offices, landlords, and residential clients.

Problem: Cleaning websites often look plain and fail to explain pricing, service fit, trust, and response time.

Solution: Built a clean premium design with a quote estimator, property-type selector, service-area positioning, before/after proof, and strong CTAs.

Result: A professional portfolio piece showing The Hood Tech Guy can build high-converting websites for local service businesses.

Janitorial Quote Estimator Local SEO Lead Generation

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Hope Harvest Community Impact Platform

See how The Hood Tech Guy transformed a basic nonprofit website into a modern community impact platform designed to increase donations, volunteers, engagement, and community awareness.

Before

Traditional Food Pantry Website

Basic information page with pantry hours, food assistance details, and volunteer forms.

Challenge: Limited storytelling, weak donation funnel, and little community engagement.

After

Community Impact Platform

Redesigned with impact statistics, community stories, volunteer recruitment, donation pathways, events, and partner showcases.

Solution: A mission-driven experience focused on helping families, increasing donations, and strengthening community involvement.

Crowned By Culture Before & After

This shows how a basic beauty-service page became a premium interactive brand experience for African braiding.

Before: Traditional Salon Page

Basic Beauty Website Simple service list, dark/generic visuals, limited guidance, and no clear way to compare braid length, size, time, or price.

Missing: Clear style education for first-time braid clients.

Missing: Premium feminine brand energy that feels different from templates.

Missing: Interactive booking flow that helps clients make decisions.

After: Premium Beauty Experience

Crowned By Culture Upgrade Bright luxury color palette, feminine visuals, fade-effect headline, AI-style preview, and guided length/size recommendations.

Added: AI-style braid preview for length, size, estimated time, starting price, and hair needed.

Added: Brighter beauty-focused theme with pink, gold, cream, and cultural warmth.

Added: Stronger booking journey built around confidence, culture, and self-expression.

ShineRight Janitorial Before & After

This shows how a simple cleaning company website became a quote-driven service business experience.

Before: Basic Cleaning Website

Plain Service Page Basic service list, weak trust signals, no quote guidance, and no clear path for commercial clients or property managers.

Missing: A quote-focused customer journey.

Missing: Industry-specific service positioning for offices, churches, restaurants, rentals, and homes.

Missing: Strong local SEO structure and fast contact flow.

After: Premium Service Website

ShineRight Upgrade Clean corporate design, interactive quote estimator, property-type selector, trust badges, service-area targeting, and lead-focused CTAs.

Added: Cleaning quote estimator to help visitors understand price range before calling.

Added: Industry selector for offices, churches, daycares, restaurants, rentals, and homes.

Added: Before/after proof, trust badges, local SEO language, and mobile sticky CTAs.

My Project Process

This shows clients that you have a real system, not just random design work.

Audit

Review what exists and what needs improvement.

Strategy

Define pages, goals, services, and calls to action.

Design

Create the visual direction and customer journey.

Build

Develop the website or digital system.

Launch

Test mobile, forms, links, SEO, and performance.

Grow

Improve SEO, content, marketing, and conversions.

Client Feedback

Replace these with real testimonials, workshop feedback, or client comments.

★★★★★

“Replace this with real feedback from a client, student, nonprofit, or business owner.”

— Client Name

★★★★★

“Replace this with a quote about how you made tech easier to understand.”

— Community Member

★★★★★

“Replace this with a quote about the website, SEO, training, or support you provided.”

— Business Owner

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